dierdre: that would be strong effort. adam shapiro thank you very much at the auction out in pebble beach, california. melissa francis is here. "money" starts now. melissa? melissa: it does, happy friday to you and happy friday to all of you out there. we have break knaus right now. will there be war? ukraine says, its forces attacked and destroyed russian military vehicles on its soil. citigroup sounding the alarm. the new report from the latest bank to warn the stock party is over. the market is down 107 points by the way. new pictures of it. mz what allegedly the new iphone 6. they were smuggled out of a foxconn factory. we've got them gore you. even when they say it's not, it is always about "money." melissa: markets crawling back from session lows but still firmly in the red on reports that ukrainian forces attack ad

russian military convoy. it is causing a major move in the 10-year which hit lowest yield since june of last year. look at that! uranium president claiming his forces attacked armed russian vehicles that moved across the border. nato is stopping short of calling it an invasion but confirming that there was a breach into ukraine. here now to discuss all of this, veronica daguerre with the "wall street journal" we have larry shover of fsg alternatives. liza benson from star vest partners. thanks to all of you for joining us. liza, what do you think of the market's reaction? >> i think type of instability will affect the markets. anytime you have this type of military action going on you will see the markets react. melissa: especially when we have so little clarity on this we don't know if this is big convoy of white trucks we saw go in. it is totally separate from that or related to it. this is what was feared, it would get reaction.

>> there is a lot of fears here. we don't know how far it is going to go. i don't know if it will go that much further at this point. you never know with putin. he is wildcard. he is unpredictable. he as ambitions but doesn't seem like he answers to anyone. a lot of fears where he goes with this and ripple effect for the rest of the world. melissa: i take the opposite side. a lot of people are afraid this is exactly with he was after. he was trying to provoke the other side and start a war to have excuse to go in and use force. i think that is why the market is on tenterhooks. larry, what do you think? >> i will step back say we rallied 2 1/2% the last five trading days. yes, this could be a terrible situation. we all know that but 2 1/2% straight line without any giveback whatsoever, position and sent meant is not clearly what it is with week ago. >> not a lot of volume this week either. melissa: not a lot of volume, without a setback, we've had a stepback. we've seen real slowdown what had been the bull run and seen a

lot of people questioning it. >> you're right. think of last friday. in the s&p 500, 1850 was inevitable. just yesterday we're talking about 1175. that is a period of five trading days. we had a nice snap back. -- 1975. melissa: what do you think the market is focusing on? what comes out of it? is there spillover effect around the world there are some hot spots or so many things blowing up it has to have impact on global economy. >> i think it is global instability the fact it could spread. i'm not sure conflict with russia and ukraine but global instability it causes and fear in the markets. melissa: so as the market continues to plunge today on today's geopolitical headlines, citi issued a warning for the future, caution that the high flying stocks gains are on the verge of collapse. this is the chart you look at on the screen a lot of people are talking about. it makes a lot of sense.

look at four phases of market and what happened between credits and equities. they make it the case we're in third phase but that is about to turn around. larry, you're the trader, what do you think? >> i don't agree with it. i think it is premature. melissa: why? >> high yield widened but maybe half what it typically does before a crash. also investment grade, usually widens in proportion to high yield. that hasn't happened. melissa: yeah. >> also let's think of earnings. earnings will rally by 10% next year. that's what we're looking at, $130 for the s&p 500. that is 14.7 times multiple. that is not expensive. melissa: liza, what do you think? >> i have to agree with him. i think it is too early to call the end of the bull run. we have strong earnings. we have companies with real growth ahead of it. i think real magic are we between phase t three. i'm not really sure we call phase three yet. >> citi has been wrong, a lot of other people have been wrong before. melissa: they're not the first

one. they're not first one. this is a piling on. >> -- for a long time and still hasn't happened. you just wonder. melissa: okay. not everyone is suffering in today's selloff. monster beverage corporation up more than 25% on coke's plans to buy a 16.7% stake in the company. veronica, what do you think of this? >> coke has to do something, right? sales of soda are declining, especially diet coke. those sales are really plummeting. the energy space for a while has been hot. it has been slowing down itself. this gives a way to get broader footprint within the energy drink forum. melissa: yeah. >> that said the regulatory issues facing a product like monster could be potentially huge. so this is a bit of a risk. melissa: it does, it feels like a rick. feels like two beverages on the bubble no pun intended. the beverage industry, people drink fewer and fewer soft drinks of all kind, push toward water and health more than anything else. monster, kids drinking energy

drinks but this is another thing that is getting a ton of bad press. i don't know about this deal, liza, what do you think? >> i think a good deal for monster an coke. mom sister gets distribution of coca-cola which is an important facet of this deal. coca-cola really has to get in the energy drink market. whether or not monster is the right play. leader out there is red bull the i don't know if monster will do it for them but they had to do something because of declining year-over-year -- melissa: larry, do you drink any of these beverages. >> i don't drink soda, not at all. melissa: do you drink any of it? >> not really. until i'm really, really tired. melissa: which one do you go for? caffeine or monster? >> i had a monster. i have a source who drinks it every morning. that is his morning beverage. he doesn't drink coffee. he is super successful. who knows if that helps. >> i don't drink these. but young people in my office drink five hour energy instead of coffee. i don't understand it. melissa: i see people around

here with the five hour energy. i tried it once. it was disof the abouting. i felt nauseous. i sort of wanted to die. bill ackman, tangling with yet another adversary and this one is a lot bigger than herbalife. his pershing square hedge fund now suing the u.s. government over profits from fannie mae and freddie mac. meanwhile, the sec report he had i investigating whether ackman's pursuit of allergan violates insider trading laws. sort of bill ackman versus the world right now. he will take on all of it. what do you think? >> 20th lawsuit involved with fannie and freddie. this is lot of hedge fund activist managers are going after this much the real issue, has fannie and freddie paid all the dividends they owe back to the government and that will have to be decided in court. melissa: it is an interesting claim. they say the government is stripping profits from fannie and freddie unconstitutionally shortchanging investors. you laugh? i don't know. i think it is reasonable. >> it is ingenius, going after

common stock and something different than the previous lawsuits with preferred shareholders. but i think it is, he is not going to win this suit. >> good luck, picking on the government. i wish him luck. melissa: herbalife thing didn't go so well. anyway, thanks, guys. watching ukraine more on reports of ukrainian attack on a russian convoy. one of our guests warned this is exactly what was going to happen right here on our show yesterday. find out what he says will happen next. plus, the bizarre new california law that means that big business won't be able to split with franchisees, no matter how bad they are. more "money" and some fries coming up. [ male announcer ] ours was the first modern airliner,

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melissa: more now on new reports ukrainian forces destroying russian armed convoys. it is in the yet confirmed whether the convoy was delivering humanitarian aid or a separate group of aarped trucks. joining me fox news strategic analyst lieutenant colonel ralph peters and international security expert jim walsh. colonel, i want to start with

you. you were just on our show yesterday. you said this is exactly what was going to happen. obviously you're not surprised. there isn't total clarity what exactly was attacked. what do you think happened? >> we do know a convoy of russian armored vehicles, not relief trucks, crossed the border during the night. the ukrainians themselves claimed they opened fire to protect their territory destroyed some of the russian vehicles. in a night fight you're never sure what is going on. this is definitely what putin wants. he doesn't seem to get traction with the aid convoy itself, international community, the red cross is involved in. so he may not provoke ukrainians to using force to stop that with all of the eyes on it. so he is sending armor across the border. and, which don't know putin's tactical timetable. we know his strategic goals. we can't say, well he will go in at 2:42 a.m. sunday morning but as a military planner, if putin

does want to launch a major armed provocation, tanks and armored personal carriers rolling across the border, melissa, the bets time to do it is a weekend in mid-august because europe's on vacation. governments are all but shut down. u.s. congress is on vacation. melissa: everybody is on vacation. >> yeah. washington empties out. if you are going to do it is the time. melissa: dr. walsh, let me turn to you, do you agree with that assessment? >> i do agree with it. remember earlier in the week nato officials said quote, there was high probability that the russians would invade. they have amassed 40,000 people on that border. what was surprising not the incursion. we've seen tanks, we've seen armored person until carriers, a lot of stuff flow back and forth including surface-to-air missiles but what is different the president of ukraine telling the british prime minister they had destroyed some of the apc's in that convoy. putting that out in public, you know, gives putin a invitation

as it were to escalate. i think so far the ukrainians have done a pretty food job. they have tried to defend their territory but not give russia excuse or platform for broader invasion. we may see things begin to change over the course of the weekend. melissa: colonel, where do you think we go from here? >> again, i don't want to panic folks down on the floor. we don't know exactly what put fin going to do or when, but the odds are, that if frustrated in his efforts to use relief column, to provoke ukrainians he will send in troops because what we saw months ago was intimidation force on ukrainian border. what we see now looks much more like an invasion force. >> yeah. >> so i would say prepare for the worst and maybe we'll be pleasantly surprised. melissa: dr. walsh, seems like at this point it is starting to feel like troops are inevitable. this is really escalating quickly to a full-scale conflict. do you think that is the case? >> well, i hope not. part of what is going on here, broader context, melissa, the

rebels fared badly in recent weeks. ukrainian government has made stride. they have got them cornered. resignation within, high-ranking resignation within rebel military forces. they may be on the brink. that may force russia's hand. i don't really understand the russian strategy, if they do invade and take a piece back like they did georgia, all they're doing is taking pro-russian voters out of ukraine, leaving ukraine and full of western, leaning pro-nato, pro-eu voters. which leaves them with problem for decade to come. melissa: colonel do you see the international community respond negotiate near term? >> well if putin nakedly sends tanks across the border, there will be more sanctions. that will probably be about it unfortunately. what we need to do if that happens, really give military aid directly to the ukrainians, including nato and u.s. trainers and advisors on the ground as a show of force. you need to do a number of

things. beef up the presence in poland and baltics. melissa: yeah. >> there is a lot you can do. also sanctions if they're serious, sanctions today have started to bite because putin's achilles' heel he doesn't understand economics. more sanctions could really hurt. russia is tough but they can't stand everything and they do not have a diversified economy. melissa: yeah. all right, gentlemen, thanks to both of you. appreciate your insight. >> thank you. melissa: geopolitical concerns in full control of the markets. let's get a quick check of the markets. andrew keane at cme with more. we're off lows of the session. where do you think we go from here in today's session? >> we're off the lows. this news broke the russian convoy got attacked and market reversed. s&p 500 futures looked very strong. we were up seven handles. we reversed and sold off 20 handles from high to low. we're in kind of no-man's land. market sold off down to 1880.

we're right smack in the middle. i wouldn't want to be aggressive long in this market or aggressively short. you can trade with a very, very tight stop. i will like at later today. i don't have position. if we close on the lows we'll get more follow through on monday. melissa: what are you looking for to next week? what are the big events? >> obviously this is going to overplay everything. we looked up today and the market was strong for the third straight day looked like we would have another up day and news like this breaks and news like this breaks it can happen very, very fast and we had a huge reversal today. i will look for more news out of russia and ukraine. we have more earnings next week. those are two things i will be watching. melissa: andrew, thank you very much. we have breaking news right now. online home retailer way fair filing for ipo up to $350 million. this is according to a brand new sec filing. wayfair applied to list on new york stock exchange under the symbol w.

all right. apple betting big on the iphone 6, could this new picture out of "tmz," look at this, is this our real look at it? we'll show it to you next, leaked photos. disrupting the disruptors. savvy landlords strike back against airbnb. smart money on the way. and 3. 58 seconds on the clock, what am i thinking about? foreign markets. asian debt that recognizes the shift in the global economy. you know, the kind that capitalizes on diversity across the credit spectrum and gets exposure to frontier and emerging markets. if you convert 4-quarter p/e of the s&p 500, its yield is doing a lot better... if you've had to become your own investment expert, maybe it's time for bny mellon, a different kind of wealth manager ...and black swans are unpredictable.

melissa: i love this. new leaked pictures of the alleged iphone 6. "tmz" obtaining the photos, not of kim kardashian but of the iphone. reportedly shows an iphone smuggled out of a foxconn factory in china. jonathan hoenig, scott martin, both fox news contributors along weed tore at large of mashable

lance. all of you, thank you so much for joining us. lance, i will start with you. you were writing about this morning. what did you see in those photos that piqued your interest? >> honestly, the fact that "tmz" had the photos. melissa: right? can you believe this ranks on tm see. 's list of things to give out to the public. has nothing to do with kim's rear end. >> i had no idea they were really such nerds. melissa: yeah. >> but i guess, what that means is, iphone 6 is about to become a cultural phenomenon. people are really, really amped for it. this is because this will be the first bigger phone, truly big screen phone from apple. that is probably going to be -- melissa: nothing on the picture, wait a second, i wasn't expecting that. >> no, no. we've seen photos like this before. they look like, looks like ipod fifth generation. has the thinness and got curves. it is not surprising in any way except for the fact that "tmz" published a story about apple's

iphone. >> we shouldn't be surprised about that, melissa. iphone is more important than kim kardashian. more popular. than a celebrity. melissa: that is blasphemy. no way that phone is more important than kim kardashian. >> last thing most people look at before they go to the sleep. melissa: not kim? >> first thing wake up in the morning. melissa: i don't know. she may qualify, i think real point is that apple will need it iphone six. according to numbers from international data corporation. there are now seven android phones sold for everyone iphone. the "wall street journal" reporting that the tech giant is betting 700 million buck as scratch resistance sapphire material will turn things around. you say this is important. scott mart tip, how much is riding on this. >> a ton. i think exactly to the points you just brought up. i never thought i would miss kim kardashian's rear end so much when i saw pictures. this is what it is all about.

hardware, ios operating system which you point out is losing to droid. screen size is detractor. also of course the size of the bytes, bigger phone doesn't always mean better, guys. melissa: bigger isn't always better, is that what you just said? >> there is a lot of pent-up demand for bigger, apple iphone. this could really be gangbusters here. i don't know if it matters whether or not they put the sapphire screen on it. melissa: it matters looking at that video we us why showed you. stabbing it with a knife and scissors. who hasn't -- i don't have an iphone. everyone around me has destroyed iphone screen. that is pretty compelling. >> who stabs with anything? we drop it on the ground. that is what breaks it. >> melissa, to your point they need to keep raising the bar. melissa: i'm the last person. >> you don't have a iphone. there are no monopolies. browser went from netscape to

internet explorer to chrome. apple will have to keep up. stock at 52-week high. i think it will. melissa: i don't know what udora is. microsoft's latest attempt to sit at the cool kids table. they are releasing a snapchat competitor called wind up. this is why they call it wind up. set a low limit to wind up the friends as they race to see what you posted or set the limit high to make your message last longer. what a bunch much dorks. they are trying to be cool. it is tragic. feel sorry for them. there is nothing for microsoft to do. forget it or embrace their nerdiness or something. >> not about being cool. capturing teen agers for windows a phone. melissa: good luck. >> instagram coming out with bolt a snapchat competitor. everybody wants the young audience because they live on this phone and have driven snapchat to stratospheric heights. melissa: what are the odds that

microsoft is going to capture that group? jonathan or scott, jump for it. >> i think odds are high. microsoft has history of coming up with new inventions, what? >> very little. >> explorer is best example. microsoft given up browser market to came up with exployer. >> that is 14 years ago. that is long time ago. >> that is killing them and snapchat. >> no one is using wind up right now. that is a big problem. teenagers won't switch to window dose phone. >> if your friends don't go you won't go either. melissa: fit at this sent trying to get some of the dr. dre money, fitty cent. partnering with intel to with biometric ear buds to measure your heart beat. same thing that everybody is trying to do, while working out, measure your heart rate, all that kind of thing. instead of adding another stupid gadget, they're putting in the ear buds which you're using, listening to music working out.

i think this is genius. lance, what do you think? >> it is smart. health tracking, health measurement is exploding industry. samsung, apple getting in there. pop them in your ear. works with run keeper on the phone. we don't know price or availability. >> price point is key. melissa: jonathan, with those in your ears right now. i could picture you doing this. >> innovating certainly in the ear phone market. i don't know if 50-cent. melissa: fitty, my friend. >> fitty cent, compete with what dr. dre was able to do with beats. that was $3 billion acquisition. i don't think fitty can repeat, well-done. airbnb users better watch out. there is new sight, hunt bnb, tracks airbnb rentals to be shut down. this is pretty clever. set up for people who rented their apartment someone else and rerenting it on airbnb and they're mad about it. everybody is after these guys.

scott, what do you think? >> this great. technology gets better and better. capitalizing on what airbnb example is all about. look, you will find a lot of people jumping on for the very reason you noted. there will be probably be more technology. look what is coming out of the uber deal with lyft. there is disruptive technology that people use and find benefit from. melissa: lance, what do you think? >> at that time tale tear for the -- tattletale for the sharing economy. this is controversial topic. really is. so many people are doing this in new york under cover of technical digital darkness that who is really going to use this? but it's a problem -- >> expose shempp. >> legislative left actually because it is question whether or not people are breaking law by renting out rooms for less than 30 days. melissa: scott martin what do you think, use airbnb? >> i haven't checked it out. i use uber and lyft similar disruptive technologies that

people find benefit from. melissa: jonathan? >> that is the whole point. big unfortunate difficulty airbnb had legislatively. the government coming in saying you can't rent your property how you think. not so much the fact other people are at that time telling on them. >> actually people renting the wrong property. >> government -- melissa: for another day. gentlemen, thanks to all of you. standoff between russia and ukraine intensifies. reports emerge of russian advance and attack by ukraine. we'll talk it through with experts. more "money" coming right up. [ male announcer ] if you suffer from a dry mouth

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reportedly destroyed most of a russian armed convoys crossing into the region. national security analysts k t mcfarlane joins me on the phone. what is your reaction? >> we have to wait and see.

there is humanitarian assistance from a number of countries in the eastern ukraine. the russians announced they were sending in humanitarian assistance, baby food and diapers. ukrainian government said they are going to use that as an excuse to send in military equipment and military personnel so last night the ukrainian military fired on supposedly russian humanitarian assistance, the ukrainians claimed it was military equipment and personnel coming over. the russians said no, this is just good guys in conjunction with the red cross, it was humanitarian assistance and we will see what the evidence shows. what is important now is what happens next. does this escalate? if the russians decide to escalate it and say you fired on innocent russians trying to do good deeds, we are now going to take this to the next step and we are going to send in a real

russian troops, i don't think russians want a war they can't control. i do think they want economic instability, political instability fighting in eastern ukraine or the possibility of fighting in eastern ukraine brings on. so the ukrainians who yesterday in their own parliament introduce legislation to have european and western companies come in and work with ukrainian companies on natural gas facilities, what happens to those companies? who wants to invest in ukraine? the russians figure keep it unstable, raise gas prices this winter and ukraine falls into our lap by spring. dierdre: interesting perspective. thank you for that. the dow crawling back, down only 60 points after dropping 150 points. back in the green, you can see at the bottom of the screen

let's go to nicole petallides at the floor of the stock exchange. what are traders saying now? >> we have john core team now with us, what is the sentiment that this point? we talk the lot about the economy, earnings, you always have a geopolitical story on your brain. >> two political headlines, earnings, economic activity directed the market so we are expecting a quiet day but the headlines we got shook our market. we are bouncing off of the lows and investors are feeling a little bit more comfortable with the headlines we have gotten, we head towards the weekend so investors want to shore up positions. melissa: we are coming off of the lows of the date with the unchanged line and going forward it is hard to know which way to best this market. how do you make money? i heard someone say i am selling treasurys because they're going to raise interest rates and you know what? the treasury, short of getting

squeezed maybe not today but how do you make money? >> that mentality is fragile, how quickly it can change. many issues out there change on a quick period, and they take time and we have fomc next week with more volatility. dierdre: very bearish. >> this market at this time with the many factors, you have to look at a shorter period of time than warmer. melissa: we have some insight into what is going on. melissa: scott, mary ann veronica i back. the market is bouncing back. was that an opportunity earlier today? >> when you have uprising like we have seen, what is now of a third, fourth, fifth, sixth month, sell-off like this you should take an example to add to your equity position but quick homework at home, don't worry

about gold and other commodities as ways to hedge your portfolio. it is of these you can go to bonds, german bonds falling below 1 present on the tenure over there. our bonds well below 2.5%. we are the tallest midget in the room when it comes to sovereign bonds. nothing against tall people or midgets' but that keeps going down. our interest rates in the u.s. because of problems overseas. >> i don't think so. the s and p's 2020 at the end of the year. what happened today is quiet, liquidity, to scott's point of the one thing that does trouble me is the debt market especially rates in germany be the 1%. it is hard to deviate from that if it doesn't get its act together. >> the professional investors don't know what to do. i feel for mom-and-pop investors because they are so confused and uncertain. melissa: time to put a lid on a

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ali baba raising some eyebrows ahead of its much-anticipated ipo. that is after possible accounting problems were revealed at ali baba picture which is one of the firms it recently acquired and rename during a shopping spree. the unit is said to have underestimated its losses. paypal is said to be in talks to take bitcoin as a payment. that means customers may soon be able to use the crypto currency to pay for everything to rides with uber which use the paypal system. the deal could give bitcoin legitimacy it has been looking for. sprint is about to reveal disruptive prices. new ceo says the best payment plans will give competitors like t mobile a run for their money. that is the latest from the fox business network giving you the power to prosper.

melissa: fast food companies have been served, they're passing a bill that makes it more difficult for major food and retail corporations to terminate the contract of their franchisees'. hear from mass fund.com is a fox news contributor, jonathan, i will let you go first because you are new to the game. what do you think? very interesting. when mcdonald's gets a franchisee running across the

restaurant, cockroaches and things, very hard to terminate the contract. >> in general i am not against states messing around in their states. i am a former president of california but i don't see the angle here. very often millionaires who run the franchises need a leg up against a multibillion-dollar corporation franchisee. how was the little guy benefiting? when the government does get involved -- dierdre: melissa: we are worrying about a crummy franchise ruining a brand and the franchiser having no power. >> from the deck of the franchise owner not to be pushed around by mcdonald's but as much can't go to new jersey. is not helping the individual. melissa: get in there. >> the only one benefiting from this is the unions who are pushing it. why are fast food companies always the enemy in today's culture? whatever dominance they have is

earned. if the franchisee doesn't want to sign a franchise agreement they should sign it. melissa: what is the union's dog in this fight? >> they are behind this, pushing it. for their own benefit they will do anything, take the fast food companies down whether it is protests for higher wages or intervening to get government to act on their behalf. melissa: the long national nightmare is over, dropping the fresh cut fries and returning to the classic crinkle fries. the other ones were supposedly fresh and healthy. no french fries are healthy. that is not all. waters is reporting the chain has interviewed investment banks for an ipo. this is an ipo i can get behind. >> i am excited bringing those fries back. melissa: memories of my youth, very delicious, fun ipo and i

would like to have a burger. would you like to invest? >> i am sorry you had those. melissa: i don't love their fries. i would rather have two burgers or a burger and a shake. >> i go to the one in south beach all the time. the newer fries were better. this was a terrible move. not saying it will hurt the ipo but -- melissa: everyone is focused on the fries and ignoring what in some people's mine is bigger news which is the ideal. which would you like to take a stab at? >> i had the fries but the ipo, this is a great example why no company, even mcdonald's is dominant. everyone watching jacobi take the fast food or quick service market by storm, they want to be the next chipotle. melissa: starbuck announcing changes for workers in response to new york times articles this week about a worker struggling with trying to keep up with erratic hours.

don't know what to make of this story. i don't love the idea of them responding to something in the new york times but at the same time i am not sure they change their policy. may have been in place and they were not in force. what do you make of this? >> it is tough because a lot of big firms are using this automated scheduling software so that is making the life and work load difficult for some of these workers. they have to run a business. software is making them the most profits that is what they will use. they made an exception for this woman is seen struggling to make a better life for herself which i respect but they are not tough situation. melissa: to put up the hours one week in advance. i worked in a restaurant. a bunch of people working for minimum wage, high to say this is your schedule because people drop out and think you can't count on them and someone else has to fill in. katie perry making one barista's

dream come true. we are not doing that story. forget carry paid. we are heading into the last hour of trading. let's see what is coming up. liz: how do i follow that? my apologies. you can't follow that. i will follow as that because while you were talking nasdaq plunged into positive territory and for a second, watching moment by moment the s&p went into the green as well as the markets fighting back after this headline. them apart, about russia being attacked by ukraine on ukrainian soil. coming up we have some top minds not only in the market but the government. the former goldman sachs vice chair, former undersecretary of state will be joining us live right here exclusively. the big question is does the u.s. get sucked into this?

this has become an interesting and bizarre developments. we are talking from a real market standpoint, has anything changed? we will talk to peter kenny about that. we continue the marble series, another oil services company only this one is internationally and it is definitely off shore as well. superior energy services doing gangbuster business, really growing exponentially so we will talk to the ceo and president, the company is up 34% year over year. the world's greatest quality is in my hands right now. what is great about this? is it that much different? melissa: when you hire a former

-- is just incredible. melissa: you will be sorry you said that is the best because i coming there. >> american giant is the company and they're doing giant business. helping make the dangerous pastime a little more protective. a new smart motorcycle helmet, could be the key to keeping writers save on the road and i have to say it is very cool. revenues for retailer nordstrom after its quarterly report. you can never have too much money.

♪everybody needs a helpin hand♪ ♪take a look at your fellow man♪ ♪and tell me what.. ♪what can i do.. ♪what can i do today?

melissa: whether it is on wall street mean street guess who's making or losing money?

anyone with a piece of nordstrom. shares diving today despite decent earnings. the retailer posted another quarter better than expected results. same-store sales, missed wall street expectations. that was tough for bruce nordstrom. they lost a million dollars. that is systemic. spending money to make money, carl icahn, the activist investor has acquired a 6% stake saying he sees an interesting future in the company after announced plans to put tv, at divisions like brands like usa today and career builder. adding more fuel to the cupcake bubble. this $900 for each, toronto bakery, was asked to make something extravagant it -- extravagant. these include champagne, fancy

butter, vanilla bean, and and dazzling dusting of diamonds obviously. look at that thing. who can meet it? time for a little fun with spare change. for get smart watch. motorcycle helmets are getting revved up and investors are going full speed ahead. we are joined by dr. marcus weller, founder and ceo, this is the closest i have ever seen. can you tell me when i put on the helmet what does it do for me? >> these kelly how much, and knocked in the back of the helmet. it shows that image and heads of the display. not unlike the heads up display in a high end luxury car. the how much can be thought of like a fighter pilot helmet for motorcyclists. as you gps navigation which makes getting from point a to point be much easier for writers. melissa: obviously your hands are busy. how do you get it to do things? reminded me of google glass, the

different things you seeing, how do you operate it? >> the system as two modes of in but. has a companion apps on the smart phone and you can navigate through that before going on the ride. it also has voice control so you can interface with helmet naturally by using your voice. melissa: in six minutes you met your goal raising $250,000. you then raise $1 million in 45 hours. if people want to buy at this what does it cost? >> if they go to sculleysystems.com they can order at an introductory price of $13.99. melissa: thank you for coming on, good luck to you. >> my pleasure. melissa: retail fallout the likes of j.c. penney still suffering despite signs of a turnaround. at the end of the day it is all about cold hard cash. ♪

time and sales data. split-second stats. ♪ its so close to the options floor, you'll bust your brain-box. all on thinkorswim, from td ameritrade.

basketball softball cannonball which sounds most fun to you? ♪ >> stocks bouncing back from session lows with concerns over

fresh ukraine and russia conflict driving the sell-off. let's go to nicole petallides on the floor of the new york stock exchange to close out the trade. nicole, what's happening? >> reporter: tradering certainly watching the comeback off the lows of the day. we have heavier volume since the headlines crossed. i want to take a look at a couple of retailers front and center today, including j.c. penney. yesterday we heard from j.c. penney, no doubt people believe the turnaround has been gaining traction. we saw same-store sales on the rise, exceedingexpectations, particularly for home goods and jewelry. however there is a cautious tone going forward, and concerns about gross margins going forward. and with that you've seen the stock turn into the red down about 3%. and take a look at dillards, second-quarter earnings fell about 5%. the stock is down about 8%. that is a huge move. so weaker margins for dillards and the stock is at 106 and change, back to you. >> nicole petallides thanks so much. we want to remind you, the dow

is down 58 points. we still have the all-important and final hour of trading, that's all we have for now. i hope you are making money today. countdown with liz claman starts right now. >> ukrainian forces attack a military column and this is the reaction. wild swings in the dow, the nasdaq, the s&p. will russia launch an all-out invasion, will the fighting stop u.s. stocks from scoring second straight weekly gain? we're on it. warring around the world, it's happening all over the globe. "mid cap marvels" superior energy services has customers on every continent. the stock up more than 30% over the last year. ceo david dunlop telling us exclusively about the dash for growth. and is this the greatest goody ever made? listen up mark zuckbe